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Why You Should Use a REALTOR® to Sell Your Home

March 4, 2009

0269-0609-0410-3400_tnA common misconception among the general public revolves around the notion that all real estate agents are REALTORS®. This couldn’t be further from the truth, as a real estate agent is only a REALTOR® when they are a member of the National Association of REALTORS® (NAR), the world’s largest trade association. The term REALTOR® can only be used by members of NAR who abide by a strict code of ethics. The code of ethics protects homebuyers and sellers from unethical business practices and ensures that if the home buying or selling process is not treated ethically by a REALTOR® the consumer has recourse at the local, state, and national boards of REALTOR®.

Selling a home is one of the largest and most complex financial transactions most people will experience in a lifetime. In today’s market, most transactions exceed $100,000. If you had a $100,000 income tax problem, would you attempt to tackle it without the help of a tax professional? Probably not. Likewise, it would be foolish to consider selling your home without the expertise of a REALTOR®. A REALTOR® can give you up-to-date information about what is happening in the marketplace and the price and condition of competing properties. These are key factors in successfully selling your home at the best price in the shortest amount of time. REALTORS® know when, where, and how to advertise your home. Through the use of the Multiple Listing Service (MLS), real estate professionals can market your home to a broad audience of potential buyers. REALTORS® can act as a buffer between you, the home seller, and a prospective buyer. A REALTOR® will pre-screen prospects to qualify them and accompany them through the tour of your home. They can help objectively evaluate every buyer’s proposal without compromising your marketing position. The required paperwork for closing on the sale of real estate can be overwhelming. A REALTOR® is the best-qualified person to objectively resolve issues that arise during the process and move the transaction to closing.

Whether buying or selling your home, the use of a REALTOR®’s knowledge can guide you through the complexity of home buying or selling and can help you avoid delays or costly mistakes. Keep in mind that most people buy and sell only a few homes in their lifetime – REALTORS® do it everyday.

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