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Where do I advertise my listings?

June 30, 2008

for-saleSeveral potential sellers have recently asked me about my advertising efforts. How do I advertise my listings? What works?  This post should explain my approach. In this declining real estate market most traditional forms of advertising, such as print advertising, aren’t effective at reaching potential buyers. It seems almost all home buyers begin their home search process online. They run searches on a variety of real estate sites and once they start to find attractive listings they contact a Realtor in the Tampa Bay area.

It is essential to advertise online and that is exactly what I do. Your home will be advertised on:

Realtor.com
My listings will be found on Realtor.com, the official site of the National Association of Realtors.

backpage.com
This is the online classifieds offered by Creative Loafing. Creative Loafing also provides a free weekly print newspaper distributed through a network of thousands of retail points of sale.

ByOwnerMLS.com
ByOwnerMLS.com is a Multiple Listing Service, that features virtually every “For Sale By Owner” property online. They have a section where they allow Realtors to advertise too.

DotHomes.com
They dub themselves “the real estate search engine” and offer amazing search capabilities.

Craigslist.org
Craigslist.org is one of the best sources for local real estate information. Just about everyone incorporates Craigslist.og into their home search efforts eventually.

Enormo
Their slogan is “Every property. Everywhere.” And they mean it. Search from close to 7,000,000 homes for sale all across the world on Enormo.com.

FrontDoor.com
This is HGTV’s real estate search engine. Frontdoor.com also offers great articles and helpful real estate data and information.

Google Base
Just about anything Google puts out is going to be good. Enjoy this highly visual real estate search engine.

HotPads
Hotpads.com is “the place to find your place.” They’re a map-based real estate search engine.

Local.com
A fantastic local search engine for real estate, restaurants, movie theaters, lawyers, grocery stores, florists, hotels, dry cleaners, health, finance, automobiles, coffee shops and more. Did I mention real estate too?

Lycos
A powerful online classifieds search engine that includes the ability to search for homes for sale in the Tampa Bay area.

Trulia
“The best place to start your real estate search.” Well, that’s what they say. I just might agree. Check them out.

Vast
A worldwide real estate search engine worth exploring.

Zillow.com
One of the coolest real estate sites on the web today. Punch in your address in the “Find” box and click “G” and you’ll soon have a rather reliable idea of your homes current market value.

Charles Rutenberg Realty
I’m proud to say that I work for the largest single real estate office in the United States. With over 2,500 Realtors out of my office alone you can imagine the value of reaching out to this powerful network of real estate professionals. My listings are given prominent attention on the Charles Rutenberg corporate web site.

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