SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller
April 2, 2009
“Need help weathering the storm in today’s real estate market? If so, reach for Gary Keller’s new book, Shift— it’s the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today’s very challenging and ‘shifted’ real estate market.”
–Bernice Ross, Inman News.
SHIFT explores twelve proven strategies for achieving success in any real estate market, including:
- Master the Market of the Moment: Short Sales, Foreclosures, and REOs.
- Create Urgency: Overcoming Buyer Reluctance.
- Re-Margin Your Business: Expense Management.
- Find the Motivated: Lead Generation.
- Expand the Options: Creative Financing.
About the Author
Gary Keller launched his sales career and later Keller Williams Realty International during two of the worst downturns in the recent history of the real estate market. With SHIFT, Gary and coauthors Dave Jenks and Jay Papasan deliver an authoritative resource for surviving and thriving in a shifted real estate market and the latest book in the bestselling Millionaire Real Estate Series.