Here’s your sign!

June 26, 2008

One of the biggest mistakes FSBO’s make is creating difficult to read yard signs. Stand out in the street where cars will be stopped or driving by slowly and look at your sign. Can you read the phone number? If not your FSBO is virtually invisible. Potential buyers aren’t going to get out of their cars and knock on your door. If they can’t see and read your sign they are going to keep driving to the next FSBO in annoyance and frustration. Take a little extra time in creating your sign, because if you’re like most FSBO’s your sign is the extent of your marketing efforts. Make those letters and numbers extra big and on both sides of the sign. And then stick the sign where it is visible to traffic.

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